Audit of Work | The Three Horseshoes
Premium Plan – Runs 9th to the 9th
Jul 9th >>20th
50 mins 40 mins Premium Plan / 10 mins Courtesy
Rename, upload and addition of daily changing menu to two pages
Edit of copy of campers page text implemented:
Outdated Half Term BBQ Weekend section removed
Opening times updated — Monday added to weekday bar and kitchen groupings
Comms regarding QR Codes etc
Addition of Kids Menu
Addition of Kids menu to campers page
Addition of statement re BBQ to both campers and food page
Phase 2 Work — SEO, FAQ, Privacy, Terms
Campers Page
Welcome copy updated — new outdoor bar and kitchen launching August 2026 added
New hero image uploaded – crap advised on
Yoast SEO — Focus keyphrase: Wild Combe Campers
Yoast SEO — SEO title: Wild Combe Campers | The Three Horseshoes Elsted
Yoast SEO — Meta description set
FAQ Page
New FAQ page created and published
10 FAQ toggle modules built with open/close colour theming (#59767B / #3D5458)
Placeholder FAQs drafted and sent to Cokey for answers
Cokey’s answers received and implemented
Internal links added — Book page linked from walk-ins and Sunday roast FAQs
Kids menu PDF linked from children FAQ
FAQ schema markup (JSON-LD) added via Code Snippets (PHP, front end only)
Rich Results Test run — crawled successfully
Page submitted for indexing via Google Search Console
Intro paragraph added with focus keyphrase for Yoast compliance
Yoast SEO — Focus keyphrase: pub near Midhurst FAQs
Yoast SEO — SEO title: Pub near Midhurst FAQs | The Three Horseshoes Elsted
Yoast SEO — Meta description set
Privacy Policy Page
Privacy Policy written from scratch — tailored to The Three Horseshoes
Covers contact form, Dojo booking widget, UK GDPR compliance, ICO details
Page created, published and linked in global footer
Yoast SEO — Focus keyphrase: Privacy Policy The Three Horseshoes Elsted
Yoast SEO — SEO title: Privacy Policy | The Three Horseshoes Elsted
Yoast SEO — Meta description set
Terms Page
Terms & Conditions written from scratch — tailored to The Three Horseshoes
Covers bookings, cancellations, allergies, children, dogs, garden seating, liability
Page created, published and linked in global footer
Yoast SEO — Focus keyphrase: Terms and Conditions The Three Horseshoes Elsted
Yoast SEO — SEO title: Terms & Conditions | The Three Horseshoes Elsted
Yoast SEO — Meta description set
Global Footer
Footer made global across all pages
Privacy Policy and Terms links added to footer bottom bar
SEO Optimisation — All Six Pages
Home — Focus keyphrase: traditional pub near Midhurst West Sussex
Home — SEO title: Traditional Pub near Midhurst West Sussex | The Three Horseshoes Elsted
Home — Meta description set
Home — Body copy rewritten with location signals and keyphrases
Bar — Focus keyphrase: real ales pub near Midhurst
Bar — SEO title: Real Ales Pub near Midhurst | The Three Horseshoes Elsted
Bar — Meta description set
Bar — Body copy rewritten with location signals and keyphrases
Bar — Internal link to Book page added
Food — Focus keyphrase: pub food near Midhurst
Food — SEO title: Pub Food near Midhurst | The Three Horseshoes Elsted
Food — Meta description set
Food — Body copy rewritten with location signals and keyphrases
Food — Daily menu and kids menu PDF links retained
Garden — Focus keyphrase: pub garden near Midhurst
Garden — SEO title: Pub Garden near Midhurst | The Three Horseshoes Elsted
Garden — Meta description set
Garden — Body copy rewritten with location signals and keyphrases
Garden — Internal link to Book page added
Book — Focus keyphrase: book a table The Three Horseshoes Elsted
Book — SEO title: Book a Table | The Three Horseshoes Elsted
Book — Meta description set
Book — Introductory copy added above Dojo booking widget with keyphrases
Contact — Focus keyphrase: contact The Three Horseshoes Elsted
Contact — SEO title: Contact | The Three Horseshoes Elsted
Contact — Meta description set
May 24-26th
70 mins
30 mins Premium Plan so 40 mins chargeable
Review comms – strategic thinking on best option
Review of PDF and extraction of copy
Page creation and development with copy from PDF and addition of Book Now button
Image creation
Page changes with text amends as per requests
Testing of page
Adding of PDF menu and testing
Work prioritised as deadline
Mar 10
20 mins
Changed text on the booking form
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